Clipping glossary

The short-form clipping world has its own vocabulary. Here's what the terms mean — in plain English.

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AI moment detectionAI moment detection is the process of automatically scoring a video to find its most engaging moments — so the clips pick themselves instead of being hand-selected.

Aspect ratioAspect ratio is the width-to-height shape of a video: 9:16 is vertical (TikTok, Reels, Shorts), 1:1 is square (feed posts), and 16:9 is widescreen (YouTube, landscape).

Auto-captionsAuto-captions are subtitles generated automatically by transcribing a clip's audio, usually word-by-word and styled to animate in time with speech.

Auto-postingAuto-posting is automatically publishing finished clips to TikTok, Reels and YouTube Shorts on a set cadence, without manually exporting and uploading each one.

Chat velocityChat velocity is the rate at which messages arrive in a live chat — messages per second. A sudden spike in chat velocity is one of the strongest signals that something clip-worthy

CPMCPM (cost per mille) is the amount an advertiser pays per 1,000 monetized views — and, for clippers, the shorthand for how much a thousand views of a clip actually earns.

Face trackingFace tracking is following the speaker's position in the frame so that, when a clip is reframed to vertical, the person stays centered instead of being cropped out.

Highlight reelA highlight reel is a single short video that stitches together the best moments of a longer stream into one fast-paced montage — typically around 60 seconds.

HookA hook is the opening few seconds of a short clip — the part that decides, almost instantly, whether a scrolling viewer stays or swipes away.

Kick clipA Kick clip is a short segment cut from a stream or VOD on kick.com — either Kick's own native clip or a vertical short repurposed for TikTok, Reels and Shorts.

Live clippingLive clipping is detecting and cutting clips from a broadcast while it's still live — in real time — instead of waiting for the VOD to finish and re-processing it afterward.

Silent autoplaySilent autoplay is the default behavior of short-form feeds — clips start playing automatically with the sound off until the viewer chooses to unmute.

Stream clipperA stream clipper is a tool that turns a long live-stream recording (a VOD) into short, shareable vertical clips. Modern AI stream clippers do it automatically — detecting the best

Vertical reframingVertical reframing is converting a landscape (16:9) clip into a vertical (9:16) format for TikTok, Reels and Shorts while keeping the important subject in frame.

Virality scoreA virality score is a single number that fuses many signals to rank how likely each moment of a stream is to perform as a short clip.

VOD to ShortsVOD-to-Shorts is the workflow of turning a long video-on-demand recording — a stream or upload — into short vertical clips for Shorts, Reels and TikTok.

Stream clipper

A stream clipper is a tool that turns a long live-stream recording (a VOD) into short, shareable vertical clips. Modern AI stream clippers do it automatically — detecting the best moments instead of making you scrub a timeline.

Chat velocity

Chat velocity is the rate at which messages arrive in a live chat — messages per second. A sudden spike in chat velocity is one of the strongest signals that something clip-worthy just happened on stream.

AI moment detection

AI moment detection is the process of automatically scoring a video to find its most engaging moments — so the clips pick themselves instead of being hand-selected.

Vertical reframing

Vertical reframing is converting a landscape (16:9) clip into a vertical (9:16) format for TikTok, Reels and Shorts while keeping the important subject in frame.

VOD to Shorts

VOD-to-Shorts is the workflow of turning a long video-on-demand recording — a stream or upload — into short vertical clips for Shorts, Reels and TikTok.

Live clipping

Live clipping is detecting and cutting clips from a broadcast while it's still live — in real time — instead of waiting for the VOD to finish and re-processing it afterward.

Virality score

A virality score is a single number that fuses many signals to rank how likely each moment of a stream is to perform as a short clip.

Highlight reel

A highlight reel is a single short video that stitches together the best moments of a longer stream into one fast-paced montage — typically around 60 seconds.

Auto-captions

Auto-captions are subtitles generated automatically by transcribing a clip's audio, usually word-by-word and styled to animate in time with speech.

Auto-posting

Auto-posting is automatically publishing finished clips to TikTok, Reels and YouTube Shorts on a set cadence, without manually exporting and uploading each one.

Face tracking

Face tracking is following the speaker's position in the frame so that, when a clip is reframed to vertical, the person stays centered instead of being cropped out.

CPM

CPM (cost per mille) is the amount an advertiser pays per 1,000 monetized views — and, for clippers, the shorthand for how much a thousand views of a clip actually earns.

Hook

A hook is the opening few seconds of a short clip — the part that decides, almost instantly, whether a scrolling viewer stays or swipes away.

Silent autoplay

Silent autoplay is the default behavior of short-form feeds — clips start playing automatically with the sound off until the viewer chooses to unmute.

Kick clip

A Kick clip is a short segment cut from a stream or VOD on kick.com — either Kick's own native clip or a vertical short repurposed for TikTok, Reels and Shorts.

Aspect ratio

Aspect ratio is the width-to-height shape of a video: 9:16 is vertical (TikTok, Reels, Shorts), 1:1 is square (feed posts), and 16:9 is widescreen (YouTube, landscape).